Profitable and Powerful Reasons You Need to Use Video Marketing

Digital Assets work 24/7 365 days a year
Never Tire or Waiver, and deliver a consistent message, EVERY TIME
TAKE the GUESSWORK out of SALES
LET the video do the TALKING and your sales team answers questions and takes orders

Is this type of Video Marketing worth it? Absolutely, here's proof!

Aberdeen Group says:

Video marketers get 66% more qualified leads per year.

Video marketers achieve a 54% increase in brand awareness.

Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are getting results with video marketing.

And Wyzowl’s 2017 State of Video Marketing survey shows that:

97% of businesses using explainer videos say it helps customers make buying decisions.

94% of businesses see video as an effective tool.

Among those surveyed, 81% saw an increase in sales and 53% said support calls were reduced.

HOW TO GROW YOUR BUSINESS USING VIDEO MARKETING

Automate Branding and Messaging
Watching a video provides both audio and visual stimulation and learning. This means your customer will not only engage more but retain more of your valuable information. Thus making it easier to make a purchase and finalize a sale.
High ROI for your Marketing
You’ll get paid over and over again
Become Viral
From Instagram to Facebook, and every social medium in between, video is where it’s at. Every study shows that videos are more likely to become viral that any other medium.
Customers prefer simple and easy
Videos make that happen

Key Point: Who is Using Video MarketingAn additional consideration is that Video Marketing is now almost everywhere..and customers are looking for clarity as services and products enter the market with solutions to offer.

According to Animoto, 55% of small and medium sized business owners have produced or outsourced video production in the last 12 months. And Wyzowl says 63% of businesses use video for marketing.

The Content Marketing Institute’s findings are similar. Both its B2B and B2C research for 2017 show that:

60% of both Business to Business and Business to Consumer- marketers use video for marketing.

30% of B2B marketers say video will be crucial to their content marketing success.

34% of B2C marketers say it’s crucial to hitting their numbers.

Social Media Examiner, identified similar trends. Its research shows that in 2016, 60% of marketers used video; 73% plan on using it more. In addition, 14% of marketers used live video in past years and the trends are climbing in usage.

THE CRITICAL POINT: Around 2 OF EVERY 3 marketers are using videos to marketing, can you really afford to not be in mix?

Consumers and Online Video

So, how do consumers respond to video marketing? The online video stats show that they love it. Hubspot’s research shows that 45% of people watch an hour or more of video per day.

According to Google, half of 18-34s would stop what they’re doing to watch a new video by their favorite YouTube creator.

Google adds that 40% of millennials trust YouTube for content; and 60% say videos they’ve watched have changed their world view

Digital Assets Last Forever!!!
As many as 40% of potential customers state that video increases the likelihood that they’ll purchase a product on their smart phone. Website visitors are 64% more likely to purchase on an online retail site after watching a video.
Statistics
report companies that use video are growing revenue 49% faster than those that don’t.
Create A Library
Over time you can amass a training, customer, or other videos for your digital library!
Start a Video Series
Educate Customers, Employees

Online Video Statistics 2017

Video’s also an important part of the shopping experience:

Almost 50% of web users look for a video before visiting a store, says Google.

Research indicates that 79% of consumers prefer watching video to reading about a product.

And Hubspot says that 43% of consumers want to see more video content this year.

How long your video matters in video marketing. Research shows 50% of consumers believe the right length for an explainer video is 1 minute.

According to Mary Meeker’s 2016 Internet Trends report, 81% of consumers mute video ads. And Digiday says that 85% of Facebook video is watched without the sound turned on.

So we know Consumers love to watch short videos.

Video content gets attention; that’s for sure:

Twitter says video on Twitter is 6x as likely to be retweeted as photos.

DOMO’s Data Never Sleeps infographic shows that YouTube users share 400 hours of new video a minute.

Meanwhile, DOMO says Snapchat users watch 6.94m videos a minute.

While Facebook is one of the main places where small businesses and professional marketers share video content, it’s not the only important social video network. According to Animoto, 53.4% of marketers see Instagram videos as important.

But with more than 1 billion users, YouTube packs a powerful punch. The site has more viewers among 18-49s than any US cable network.

Animoto’s research reveals that 26.4% of professional marketers and 18.5% of small and medium-sized business owners say YouTube will be their main video sharing platform in the next year.

KEY POINT: These video marketing statistics show that as long as we have social media, we’ll likely have social video, too.

Video Marketing Trends for 2019 and Beyond

Our research into video marketing statistics suggest that video will be a great way to grow your network and customer base, not just this year, but in the future.

One staggering statistic comes from Cisco: By 2020, there will be almost a million minutes of video per second crossing the internet. Cisco adds that, by then, 82% of all consumer web traffic will be video.

video marketing trends

Marketers don’t plan to be left behind:

According to We are Social, 70% of marketers plan to use video marketing this year.

Wyzowl says 82% plan to spend more on video.

There is a challenge, though. According to Ascend2’s State of Content Marketing report, 64% of marketers see video as the most difficult content to create.

Live video is the latest trend, and Social Media Examiner says 50% of marketers plan to use live video this year. However, not all marketers are confident about doing so; the same percentage want to learn more about live video.

It’s likely worth their time, though. Facebook says its users spend 3x longer watching live video than video that’s no longer live.

KEY POINT: Video marketing continues to evolve. It’s time to start using video so you can keep up.

HOW TO GROW YOUR BUSINESS USING VIDEO MARKETING

Would it be ok if you could LEVERAGE Yourself, Your Voice, Your Time, Your Money?The 2nd largest search engine is YOU..TUBE. Nuff Said.. you want to be on YouTube..

Rank higher in search in Yahoo, Bing and Most IMPORTANTLY GOOGLE, with YouTube being its baby.
Using video on your site increases the likelihood of ranking on the first page of Google results by 50x. That makes it well worth the effort—especially when 75% of people never click past the first screen!
Educate your customers
If your product or service requires any explanation or understand whatsoever,.. its good for you that, website visitors are 64 to 85% more likely to purchase after watching a product video.
Your Customers Want Video Content
Video traffic will account for 80% of all consumer internet traffic in the world by the next couple of years! On top of that, 4x as many consumers would rather watch a video about a product than read about it, according to eMarketer.
Get REAL DELIVERY of EMAIL campaigns with New and Existing Customers
Using the word “Video” in an email subject line can boosts open rates by 19%, and click-through rates by 65%. According to Martech Advisor, including video in emails can boost click rates by 300%!

Storytell your mission, your brand experience
get your customers to join your team!
Get More Clicks on Your Site for Sales Conversions
Conversion rates double for websites using video. Your website is dying for a play button.
Track site
visitor patterns, video metrics, who likes what.
Deliver Your Message
Consumers today want to feel connected to how they spend their money and their brands, you can deliver your message and connect with them in the way the YOU want with the click of a button.